This is a 30-second animation to promote the features of Sony PSP’s Universal Media Disc (UMD), produced by Sony DADC Austria AG. It was used for demonstration purposes by the sales staff.

The animation was created by Andreas Koller, now Strukt’s creative director, while being employed as motion graphics designer at Sony DADC Austria AG in Salzburg, Austria.
Animation © Sony DADC Austria AG
Music © Erdgas