IAA Driving the Future
TV commercials
Motion design of six TVCs for the international motorshow IAA
Strukt was commissioned to create six TV commercials for IAA, Europe’s biggest auto show, by Berlin based agency Zum goldenen Hirschen. Strukt provided motion design based on an already established layout and supervised the green screen shoot at Havel Studios, Berlin.
All spots were completed within 14 days. The commercials aired on German TV-Stations such as ARD, ZDF, Premiere, Sat.1 and RTL as well as in several arenas of the German soccer Bundesliga.

