Strukt Portfolio: Graphic Design & Animation

IAA Driving the Future

TV commercials

Motion design of six TVCs for the international motorshow IAA

Strukt was commissioned to create six TV commercials for IAA, Europe’s biggest auto show, by Berlin based agency Zum goldenen Hirschen. Strukt provided motion design based on an already established layout and supervised the green screen shoot at Havel Studios, Berlin.

All spots were completed within 14 days. The commercials aired on German TV-Stations such as ARD, ZDF, Premiere, Sat.1 and RTL as well as in several arenas of the German soccer Bundesliga.

Keyvisual of the IAA 2007
Still from IAA TV commercial

Tags 

Year

2007

Credits

  • Agency Zum goldenen Hirschen, Berlin
  • Creative Director Felix Nowack
  • Producers Daniela Haitzler, Sabine Schröder
  • Designers Wolfgang Schwarzenbrunner, Wolfgang F. Maier, Andreas Koller, Matthias Fritz, Markus Dorninger
  • Production Company PI Group, Berlin
  • Text Johann Kuchenbuch

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