Strukt

During an adidas press event in the Barcelona Congress Center (CCIB) the new football boot TUNIT F50 was presented to the public. Strukt produced projection content to promote the boot’s features. The animations were combined with realtime animated live drawings by two Tagtool artists.

Motion Graphics Andreas Koller, Markus Wagner

Stage Setcon

Producer Tanja Tomic

Creative Direction (Motion Graphics) Andreas Koller

Creative Direction (Event) circ corporate experience

Agency circ corporate experience

Client adidas AG

Adidas TUNIT F50 Launch Audience

Adidas TUNIT F50 Tagtool

Tagtool artists Matthias Fritz and Markus Dorninger were painting over the animation, which was projected on a self illuminated cube.

Adidas TUNIT F50 Stage close

Adidas TUNIT F50 Stage White

After the intro animations the cube split and built two towers. A screen which showed animations explaining the functionality of the new boot was revealed.

Adidas TUNIT F50 Stage Your Style

Adidas TUNIT F50 Launch Players

The show closed with well known soccer players like Lionel Messi, David Villa and Johan Vonlanthen personally presenting the shoe once more.