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Strukt Portfolio: Event & Show Design

Adidas Tunit F50

Product launch

Motion design and Tagtool session for press conference in Barcelona

During an adidas press event in the Barcelona Congress Center (CCIB) the new football boot TUNIT F50 was presented to the public. Strukt produced projection content to promote the boot’s features. The animations were combined with realtime animated live drawings by two Tagtool artists.

Adidas TUNIT F50 Launch Audience
Adidas TUNIT F50 Tagtool
Tagtool artists Matthias Fritz and Markus Dorninger painted over the animation, which was projected on a self illuminated cube.
Adidas TUNIT F50 Stage close
Adidas TUNIT F50 Stage White
After the intro animations the cube split and built two towers. A screen which showed animations explaining the functionality of the new boot was revealed.
Adidas TUNIT F50 Stage Your Style
Adidas TUNIT F50 Launch Players
The show closed with Lionel Messi, David Villa, Johan Vonlanthen and others personally presenting the boot once more.

Credits

  • Client adidas AG
  • Agency circ corporate experience
  • Creative Direction (Event) circ corporate experience
  • Stage Setcon
  • Creative Direction (Motion Graphics) Andreas Koller
  • Producer Tanja Tomic
  • Motion Graphics Andreas Koller, Markus Wagner