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Strukt Portfolio: Event & Show Design

Audi R8 Launch India

Event design

Graphic- and motiondesign for the R8 launch at the German Embassy in New Delhi

Wiesbaden-based event agency circ corporate experience commissioned Strukt to create the entire visual package for the launch of the Audi R8 at the German embassy in New Delhi, India.

This package included the design of a key visual and the application of it on a variety of print products e.g. the invitation, media folders, large backdrop banners and more. Strukt also worked together with the architect to create 3D visualizations of the event for the planning phase. The main part of our work was to create three featurettes to introduce the vintage racing cars Auto Union Type D and Audi Le Mans, and finally the current Audi R8. Strukt also produced a set of animated loops to be used as visuals for different scenes of the event. As part of the services Strukt‘s designers were flown to New Delhi to oversee quality control on location and finish the animations and graphics considering essential last minute changes and required adjustments to the technical specifications.

Strukt designed the invitations for the VIP event.
In the entrance area of the German Embassy a large backdrop banner welcomed the guests.
The welcome stage during the day. Strukt designed the key visual and the content for the LED wall.
During the press event the featurettes were shown.
A path guided the guests through the gate to the main stage. On the LED wall to the left and also on the projection behind the stage the animated key visual was shown.
Bird's eye view of the main stage.
Part of the event was an artistic dance performance, where the key visual was adapted to fit the mood.
The street dance performers in front of the LED wall with impulsive interpretations of the key visual.
On the projection behind the R8 the featurette presenting the details of the car can be seen.


  • Client Audi AG
  • Agency circ corporate experience
  • Executive Producer Gregor Hofbauer
  • Creative Director Andreas Koller
  • Print Designer Iris Wieder, Tanja Tomic
  • Motion Designer Andreas Koller, Gregor Hofbauer, Stefan Salcher
  • 3D Designer Robi Hammerle
  • Music Producer Walter Mair