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Strukt Portfolio: Graphic Design & Animation

Der Standard

Commercials

Fully animated TV and movie spots for Austrian daily quality newspaper

Vienna based agency Himmer, Buchheim & Partner approached us to create four animated spots for TV and movie theaters matching their newly launched campaign for the Austrian daily newspaper Der Standard. Creative Director Eva Buchheim and her team provided us with a great concept to work with and it was a blast to bring the simple but yet adorable designs to life.

Based on the vector illustrations we created the character animation in Adobe Flash and created the environment in Adobe After Effects. The newspaper itself was requested to be a real footage element, so we did a two day stop-motion shoot in house to get the necessary style and footage for our final product.

The three TV spots were first aired in August 2008 on Austria’s national broadcaster, ORF. The extended version for movie theatres premiered in September 2008 and is shown across Austria.

Der Standard Theatrical commercial:

Der Standard TV commercials:

Stills from the TV commercials:

Credits

  • Agency Himmer, Buchheim & Partner
  • Client STANDARD Verlagsgesellschaft
  • Animators Andreas Koller,Markus Wagner
  • Stop Motion Animators Markus Wagner, Gregor Hofbauer

Additional Credits

  • Concept Eva Buchheim, Tobias Federsel, Sandra Reichl
  • Creative Director Eva Buchheim
  • Art Director Sandra Reichl
  • Illustration Eva Buchheim
  • Text Tobias Federsel
  • Client Consulting Niki Kolm
  • Music MG Sound
  • Voice Over Oscar Bronner, Bettina Barth
  • Marketing Lilian Meyer-Janzek, Sylvia Gaiswinkler