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Strukt Portfolio: Graphic Design & Animation

KUKA Automatica


Animated media content for trade fair

At the Automatica fair for robotics and automation we teamed up with agency Hartmann+Hartmann from Augsburg, Germany, to create media content for the booth of European market leader KUKA.

We displayed eight animated spots on a double-sided 4×3 meter plasma wall at the entrance of the KUKA booth. The spots were planned, shot in the studio and 3D-animated on location and within a tight production schedule. The technical solution was developed in cooperation with satis&fy, Frankfurt, Germany.

After creating full-length 3D-visulizations we shot the pantomimes in green-screen studio. The silhouettes were combined with 3D-animations of robots. We then created the outlines and added comic-like effects to achieve the desired look.
Additional animations were produced for the four horizontal plasma screens sporting 2xHD resolution in width, which were located behind the two bars.

The music for this montage is by Groove Armada. The original was shown without audio.


  • Client KUKA Roboter GmbH
  • Agency Hartmann + Hartmann, Augsburg
  • Creative Director Beatrix Schmalbrock
  • Producer Gregor Hofbauer
  • Lead Animator Andreas Koller
  • 3D-Character Animators Ernst Nobis, Thomas Stockinger, Markus Wagner
  • Camera Viktor Schaider
  • Line Producer Tanja Tomic
  • Catering Gernot Ottowitz
  • Talent Peter Appiano, Sophie Höcker