At the Automatica fair for robotics and automation we teamed up with agency Hartmann+Hartmann from Augsburg, Germany, to create media content for the booth of European market leader KUKA.
We displayed eight animated spots on a double-sided 4×3 meter plasma wall at the entrance of the KUKA booth. The spots were planned, shot in the studio and 3D-animated on location and within a tight production schedule. The technical solution was developed in cooperation with satis&fy, Frankfurt, Germany.
After creating full-length 3D-visulizations we shot the pantomimes in green-screen studio. The silhouettes were combined with 3D-animations of robots. We then created the outlines and added comic-like effects to achieve the desired look.
Additional animations were produced for the four horizontal plasma screens sporting 2xHD resolution in width, which were located behind the two bars.
The music for this montage is by Groove Armada. The original was shown without audio.