DLD Conference Sphere
Media installation for Mercedes-Benz
Interactive installation with seamless projection on a sphere
At the 2009 Digital Life and Design (DLD) Conference in Munich the Media Globe installation had its first public appearance. From January 25th to 27th international speakers and media professionals discussed future trends in economy and culture with a strong focus on new media.
Strukt was approached by Jung von Matt/relations to create an outstanding media installation for Mercedes-Benz, the main sponsor of DLD. The goal was to emphasize the importance of the topics discussed and to give the visitors a unique view of our planet.
The Globe presented future technologies, advancements in research and environmental initiatives of Mercedes-Benz, combined with real-time blog headlines and Twitter feeds. Everybody could post short messages concerning current issues, which were shown immediately “around the Globe”. As these feeds were non-moderated, the Globe showed an uncensored view of the opinions and feelings of the participants.
The Media Globe was also featured in a live broadcast by 3.sat, a German TV channel. Read more information on the Media Globe and the underlying technology.


“DLD (Digital, Life, Design) is an inspiring community for the 21st century which features digital innovation, science and culture and brings together thought leaders, creators, entrepreneurs and investors from Europe, the Middle-East, the Americas and Asia. The DLD community meets in various styles and formats throughout the year and around the globe.” (Source: DLD website)
