Strukt

At this year’s Digital Life and Design (DLD) Conference in Munich the Media Globe installation had it‘s first public appearence. From January 25th to 27th international speakers and media professionals discussed future trends in economy and culture with a strong focus on new media.
Strukt was approached by Jung von Matt/relations to create an outstanding media installation for Mercedes-Benz, the main sponsor of DLD. The goal was to emphasize the importance of the discussed topics and to give the visitors a unique view of our planet.
The Globe presented future technologies, advancements in research and environmental initiatives of Mercedes-Benz, combined with real-time blog headlines and Twitter-feeds. Everybody could post short messages concerning current issues, which were shown immediately “around the Globe”. As these feeds were non-moderated, the Globe showed an uncensored view on the opinions and feelings of the participants.

The Media Globe was also featured in a live broadcast by 3.sat, a german TV channel. You can watch the video here (only available in german). Read more information on the Media Globe and the underlying technology.

Client Mercedes-Benz

Agency Jung von Matt/relations GmbH

Video Edit, Documentary
Wolfgang F. Maier

Technical Director Thomas Hitthaler

VVVV Programmer Robi Hammerle, Thomas Hitthaler

3D Designer Robi Hammerle

Motion Designer Andreas Koller


Due to high website-traffic we need to outsource the video hosting to Vimeo. Sorry for the inconvenience.

Strukt Media Globe for Mercedes-Benz at DLD Conference

Despite the fact that the attendents of the DLD are used to advanced media installations, the globe projection managed to create a wow-effect, generating many interested reactions.

With the Media Globe, Mercedes-Benz was able to present their innovations in research of environmental-friendly technologies in an striking way.

“DLD (Digital, Life, Design) is an inspiring community for the 21st century which features digital innovation, science and culture and brings together thought leaders, creators, entrepreneurs and investors from Europe, the Middle-East, the Americas and Asia. The DLD community meets in various styles and formats throughout the year and around the globe.” (Source: DLD website)

Closeup of the Strukt Media Globe at the DLD Conference

With a diameter of 4 meters and a seamless, undistorted, spherical projection, the Strukt Media Globe was an impressive and inspiring experience for the visitors.

Additional Credits:
Earth’s City Lights Data by Marc Imhoff (NASA GSFC) and Christopher Elvidge (NOAA NGDC). Earth’s City Lights Image by Craig Mayhew and Robert Simmon (NASA GSFC). Visible Earth Images courtesy Reto Stockli (NASA Earth Observatory). http://visibleearth.nasa.gov
Initial technical concept for the globe projection by MESO Digital Interiors (www.meso.net) based on an idea by Hans Reitz (circ performing by experience).