To put the new and refined key-messages of the brand Niederösterreich (Lower Austria) into the right perspective, Büro Hirzberger of Vienna asked Strukt to produce all media content for the brand relaunch event at Schloss Grafenegg in March 2009. Also part of the services was an all night Tagtool Performance, kindly supported by O.M.A. International.

Part of the media content were five short video-features of people talking about the diverse aspects of Lower Austria, which functioned as visual jingles during the event. The audio tracks of those statements were also used for a sound installation in the driveway of the location. Since diversity is an important keyword in the new brand strategy, all guests were included in the visuals in a photo-slide-show stating their individual thoughts of Lower Austria which was produced on location.

Since the inventors of the Tagtool come from Lower Austria, they were made a perfect contribution to the event, showing how different the understanding of art can be in comparison to the very traditional views one might have in Lower Austria.

 Tagtool

Video statements

One of five video-statement pair-ups that were scattered over the screens:

Here are some of the guests taking part in the on-location generated picture slide show with their statements on Lower Austria. “Niederösterreich ist …”