The Tagtool encourages spontaneous creativity by painting with light. A stage or entire buildings are brought to life with interactive drawings. No matter if curated artists or the audience itself is using the Tagtool, the output is bright, colorful and last but not least – fun.

The Tagtool is an award-winning instrument for live performance drawing and animation, developed by Office for Media and Arts International. Strukt exclusively provides the Tagtool device and Tagtool artists for commercial purposes, be it a product presentation, corporate event, conference, trade fair or outdoor architectural projections. It is an interactive communication tool so intuitively that literally everybody finds an individual way to perform with the Tagtool.

In 2008, Tagtool won the Österreichischen Staatspreis 2008 in the category Förderpreis, the Mercur Price in the category Creativity and the Europrix Multimedia in the category Interactive Computer Graphics.

Artist Performances
A very popular application of the Tagtool is the work with experienced Tagtool artists. They are very avid with the Tagtool’s drawing and animation possibilities and they bring their expertise and artistic skills to any surface a projector can reach – no matter if it is outdoors on buildings or indoor using screens or projecting on stages.

Here are some examples of perfomances by Tagtool affiliated artists:

Open Sessions

During open sessions the audience is invited to participate in Tagtool performances. A so-called Tagtool operator will assist all people new to the Tagtool and show them how easy it is to just have fun painting with light.

Do-It Yourself Workshops
As amazing the Tagtool is, it is actually fairly easy to reproduce. Since the Tagtool’s schematics and software are released under open source rights, for some people it’s equally fascinating to build their own Tagtools as it is to use them once the successfully assembled all parts and pieces. Experienced members of the Tagtool community are available to guide through the important steps.

Tagtool at events

The Tagtool can be implemented as a creative and interactive highlight of various kind of events. So far it was used to enhance stage performances of musicians and theater plays, to bring a new twist to product presentations, to involve the audience in a creative process and to bring unexpected joy to unexpected Tagtool users such as high-level managers, politicians and self-declared “un-creative” people.

Projections on the facade of a castle for a corporate event in Austria. The Tagtool illuminated the architecture and interpreted the building in a completely new way.

Realtime drawings for an Adidas press conference in Barcelona.

Open-to-public session at ARGE Kultur at the TNT Jackson concert.
Tagtool Set-Up

Using a Tagtool on location really only requires a powersource, the tagtool and a projector. Technically the Tagtool is capable to span the output to a maximum of 3 HD-resolution projectors. Please not since you are dealing with a projection set-up the light situation has to be either controllable or quite dark by nature.

Here you see the schematic view of a Tagtool set-up.