The easybank is an austrian online bank and deals with broad target audience. The new easy internetbanking launched in June 2011 is a big leap in comfort, security and – last but not least – design. To launch the new internet banking easybank approached us via Agency PKP-BBDO to create an animation combined with live action showcasing the website’s new features.
The animation should not only be informative but also quite visually impressive. Balancing content, design and budget we created multiple versions of the animation to target specific audiences and showcase the new features.
After various test animations made in-house, the production moved to a larger studio with green screen to shoot the actual footage.
The entire website was rebuilt in Adobe Illustrator to have full control over the single elements of the navigation, masks and tables. All elements were composited in Adobe After Effects and the final result is featured prominently on the easybank website.