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Strukt Portfolio: Interactive Installations

Kia Motors IAA

Multi-touch installations

Multi-touch installation for the booth of Kia Motors at the international motorshow IAA

Strukt was commissioned to create three multi-touch installations for Kia Motors at the IAA 2011, Europe’s biggest auto show. Kia‘s strategy to position design as a core brand promise was the main topic of the stand and Award Winning Design was the claim for this year‘s IAA. Working in close cooperation with Voss+Fischer and the marketing department Strukt had to develop the exhibits within a very short timeframe. From the start of the project to the opening of the fair Strukt had exactly two weeks for the whole interface design and programming of the media installations. Beside the overall design concept Strukt ensured that every installation got it’s own unique touch with some unique eye-candy. After only one day for the technical setup of the custom-made software, the terminals provided an attractive and intuitive experience for the visitors to experience Kia‘s design vision, philosophy and their global design process.


  • Agency Ikarus – Mediale Inszenierungen
  • Client Voss + Fischer
  • Project Manager Thomas Hitthaler
  • Art Director Iris Wieder
  • vvvv Programmer Daniel Maaz, Thomas Hitthaler