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When the Vienna Tourism Board promotes its city as a travel destination in foreign countries, they always put a spin on their presentation. Hoping to achieve a certain broadcast and social media buzz, they asked Strukt via Jung von Matt/Donau to realize an interactive dance floor. The visitors in a shopping mall should get a chance to learn how to dance the Viennese Waltz, so that they are prepared when they decide to travel to Vienna. Because you never know, when a charming Viennese person asks you for a dance. |
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Once they completed the training session, they then were invited to enter the score mode – “Waltz Hero”. The goal was to dance along a predefined path in the right speed to achieve the maximum score. There were three levels of excellence a couple could achieve – being a debutant, an advanced dancer or a true Waltz Hero. People were invited to post pictures and videos of the promotion online to get a chance to win a trip to Vienna.
You can see one of the youtube videos here:
Some pictures of the opening event in Barcelona on Monday, March 14 2011:

Photo by Xavi Torrent


Since the event in Barcelona was a big success, the Vienna Tourist Board also decided to repeat Waltz Hero in Zurich:

This project was realized using technology provided by

