When the Vienna Tourism Board promotes its city as a travel destination in foreign countries, they always put a spin on their presentation. Hoping to achieve a certain broadcast and social media buzz, they asked Strukt via Jung von Matt/Donau to realize an interactive dance floor. The visitors in a shopping mall should get a chance to learn to dance the Viennese Waltz, so that they are prepared when they decide to travel to Vienna – because one never knows when a charming Wiener may invite one to dance. Using an LED floor, which was delivered by a local partner in Barcelona, and cutting-edge tracking technology provided by this.play, Strukt created two self explanatory game modes.

First people were able to learn the waltz in a training session step by step. Once they completed the training session, they were then invited to enter the score mode – Waltz Hero. The goal was to dance along a predefined path in the right speed to achieve the maximum score. There were three levels of excellence a couple could achieve; a debutant, an advanced dancer or a true Waltz Hero.

People were invited to post pictures and videos of the promotion online to get a chance to win a trip to Vienna.

Barcelona

Pictures of the opening event in Barcelona on Monday, March 14 2011:

Zürich

Since the event in Barcelona was a great success, the Vienna Tourist Board decided to repeat Waltz Hero at Zurich Hauptbahnhof.

This project was realized using technology provided by this.play