Strukt

When the Vienna Tourism Board promotes its city as a travel destination in foreign countries, they always put a spin on their presentation. Hoping to achieve a certain broadcast and social media buzz, they asked Strukt via Jung von Matt/Donau to realize an interactive dance floor. The visitors in a shopping mall should get a chance to learn how to dance the Viennese Waltz, so that they are prepared when they decide to travel to Vienna. Because you never know, when a charming Viennese person asks you for a dance.
Using an LED floor (deliviered by a local partner in Barcelona) and cutting edge tracking technology provided by this.play out of Vienna, Strukt created two self explanatory game modes. First people were able to learn the waltz in a training session step by step.

Client Vienna Tourism Board

Agency Jung von Matt/Donau

Producer Gregor Hofbauer

Technical Director Thomas Hitthaler

Programmer Robi Hammerle

Creative Director Andreas Koller

Designer Jan Hoogeveen

Tracking Technology this.play

On Location Support Emanuel Andel, Antony Rayzhekov

Agency Creatives (Idea & Concept)  
Christoph Gaunersdorfer,
Robert Schrotthofer, Jonathan Schröder

Once they completed the training session, they then were invited to enter the score mode – “Waltz Hero”. The goal was to dance along a predefined path in the right speed to achieve the maximum score. There were three levels of excellence a couple could achieve – being a debutant, an advanced dancer or a true Waltz Hero. People were invited to post pictures and videos of the promotion online to get a chance to win a trip to Vienna.

You can see one of the youtube videos here:

Some pictures of the opening event in Barcelona on Monday, March 14 2011:

Photo by Xavi Torrent



 

Since the event in Barcelona was a big success, the Vienna Tourist Board also decided to repeat Waltz Hero in Zurich:

This project was realized using technology provided by