In 2009 Strukt was approached by the Stadtmarketing Bruneck to create their logo and the corporate design elements. After that task was completed we got the opportunity to create a concept for the new signage system for the city. Our ideas have now been realized and we are very satisfied with the results.
The finished orientation tower
On the left side you can see our initial design, on the right side the first prototype.
Four ideas to add even more functionality to the orientation towers: a bench to relax, a drinking fountain, a touch-screen integration and a street lantern.
Our ideas for the billboards that are used through the city have been modified from a 4-sided design to a 6-sided variant to hold even more posters.