Strukt was commissioned to create four multi-touch installations for Kia Motors at the Salon international de l’automobile de Genève 2012. Kia‘s strategy to position design as a core brand promise was one of the big topics and one exhibit was dedicated to Award Winning Design. On another station we showcased the new c’eed that was presented in Geneva. The visitors could turn around the car and activate hotspots to get more information about the interior and exterior of the car. Another exhibit showed the people behind the design and construction of Kia automobiles and the last application we developed was something for the ears. Visitors could use the different sounds of Kia to add sound effects to a video clip. This video could be uploaded to a webserver and a link was sent to the user via e-mail.
Working in close cooperation with Voss+Fischer and the marketing department Strukt had to develop the exhibits within a very short timeframe. From the start of the project to the opening of the fair Strukt had exactly four weeks for the whole interface design and programming of the media installations. Beside the overall design concept Strukt ensured that every installation got it’s own unique touch with some unique eye-candy. After only one day for the technical setup of the custom-made software, the terminals provided an attractive and intuitive experience for the visitors to experience Kia‘s design vision, philosophy and their global design process.