The Houska Award is Austria’s biggest privately funded science award. It was established by the B&C Foundation in 2005. For the 2013 award ceremony we were commissioned through event agency Büro Hirzberger to create all visual elements for the show and for the decoration of the venue. Also we were trusted to create ten easy-to-understand animations introducing the quite complex nominee-projects to the audience.
The Award Show
The event’s visual design was based on a simple graphical element of the Foundation’s corporate design – a slanted line. We created a generative tool to build a lively object based on the interpolation between slanted lines. The visual system was used to reveal the live camera feed and other elements of the projections.
Presentation of the Nominee Projects
It was an exciting and challenging task to create ten short animations that should translate the complex topics of the nominees’ projects to easy to understand and entertaining information. We based our storyboards on written excerpts, condensed the information to the essential statements and also incorporated the meaning of the project for the Houska award. For every single nominee animation we shot video footagetogether with cooperating production companies in Graz and Brixlegg at the universities to introduce the poeple behind the projects.
Adapting the Venue
In cooperation with the production company Antrib+Hruby we created an unique stage setting at the Metastadt in Vienna. The architecture sports a lot of pillars so we had to create a very wide and angled projection screen to guarantee good sight for everybody in the audience. Together with our trusted A/V provider Concept Solutions we created a coordinated show between projections and the light set-up to make the show cohesive and merge with the architecture.