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	<title>Strukt &#187; globe</title>
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	<description>Design Studio, Vienna. Strukt creates interactive media installations and design concepts for corporate and cultural events.</description>
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		<title>Mercedes-Benz   DLD Conference</title>
		<link>http://strukt.com/2009/mercedes-benz-dld/</link>
		<comments>http://strukt.com/2009/mercedes-benz-dld/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 16:40:49 +0000</pubDate>
		<dc:creator>Thomas Hitthaler</dc:creator>
				<category><![CDATA[Dynamic Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[dld]]></category>
		<category><![CDATA[globe]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[kugel]]></category>
		<category><![CDATA[mercedes]]></category>
		<category><![CDATA[projection]]></category>

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		<description><![CDATA[Interactive installation with seamless projection on a sphere]]></description>
			<content:encoded><![CDATA[<p>At this year&#8217;s Digital Life and Design (DLD) Conference in Munich the Media Globe installation had itâ€˜s ï¬rst public appearence. From January 25th to 27th international speakers and media professionals discussed future trends in economy and culture with a strong focus on new media.<br />
Strukt was approached by Jung von Matt/relations to create an outstanding media installation for Mercedes-Benz, the main sponsor of DLD. The goal was to emphasize the importance of the discussed topics and to give the visitors a unique view of our planet.<br />
The Globe presented future technologies, advancements in research and environmental initiatives of Mercedes-Benz, combined with real-time blog headlines and Twitter-feeds. Everybody could post short messages concerning current issues, which were shown immediately &#8220;around the Globe&#8221;. As these feeds were non-moderated, the Globe showed an uncensored view on the opinions and feelings of the participants.</p>
<p>The Media Globe was also featured in a live broadcast by 3.sat, a german TV channel. You can watch the video <a href="http://hstreaming.zdf.de/3sat/veryhigh/090125_sendung_neues.mov" target="_blank">here</a> (only available in german). <a href="http://strukt.com/2009/mediaglobe/" target="_self">Read more information</a> on the Media Globe and the underlying technology.</p>
<p><span id="more-343"></span><br />
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<em>Due to high website-traffic we need to outsource the video hosting to Vimeo. Sorry for the inconvenience.</em></p>
<p><img class="alignnone size-full wp-image-351" title="Strukt Media Globe" src="http://strukt.com/uploads/mercedes-globe-01.jpg" alt="Strukt Media Globe for Mercedes-Benz at DLD Conference" width="660" height="440" /></p>
<p>Despite the fact that the attendents of the DLD are used to advanced media installations, the globe projection managed to create a wow-effect, generating many interested reactions.</p>
<p><img class="alignnone size-full wp-image-347" title="Strukt Media Globe" src="http://strukt.com/uploads/strukt_media_globe_dld.png" alt="" /></p>
<p>With the Media Globe, Mercedes-Benz was able to present their innovations in research of environmental-friendly technologies in an striking way.<br />
<img class="alignnone size-full wp-image-348" title="The DLD Auditorium" src="http://strukt.com/uploads/_mg_3530.png" alt="" /></p>
<p>&#8220;DLD (Digital, Life, Design) is an inspiring community for the 21st century which features digital innovation, science and culture and brings together thought leaders, creators, entrepreneurs and investors from Europe, the Middle-East, the Americas and Asia. The DLD community meets in various styles and formats throughout the year and around the globe.&#8221; (Source: <a href="http://www.dld-conference.com/" target="_blank">DLD website</a>)</p>
<p><img class="alignnone size-full" title="Strukt Media Globe" src="http://strukt.com/uploads/mercedes-globe-02.jpg" alt="Closeup of the Strukt Media Globe at the DLD Conference" width="660" height="433" /></p>
<p><img class="alignnone size-full wp-image-346" title="Strukt Media Globe" src="http://strukt.com/uploads/_mg_3519fullsize.png" alt="" /></p>
<p>With a diameter of 4 meters and a seamless, undistorted, spherical projection, the Strukt Media Globe was an impressive and inspiring experience for the visitors.</p>
<p><span style="color: #808080;">Additional Credits:<br />
</span><span style="color: #808080;">Earthâ€™s City Lights Data by Marc Imhoff (NASA GSFC) and Christopher Elvidge (NOAA NGDC). Earthâ€™s City Lights Image by Craig Mayhew and Robert Simmon (NASA GSFC). </span><span style="color: #808080;">Visible Earth Images </span><span style="color: #808080;">courtesy</span><span style="color: #808080;"> Reto Stockli (NASA Earth Observatory). </span><span style="color: #808080;">http://visibleearth.nasa.gov<br />
</span><span style="color: #808080;">Initial technical concept for the globe projection by MESO Digital Interiors (<a href="http://www.meso.net" style="color: #808080;" target="_blank">www.meso.net</a>) based on an idea by Hans Reitz (circ performing by experience).<br />
</span></p>
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		<title>Media Globe</title>
		<link>http://strukt.com/2009/mediaglobe/</link>
		<comments>http://strukt.com/2009/mediaglobe/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 13:31:08 +0000</pubDate>
		<dc:creator>Andreas Koller</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[globe]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[kugel]]></category>
		<category><![CDATA[projection]]></category>

		<guid isPermaLink="false">http://strukt.com/?p=331</guid>
		<description><![CDATA[Interactive installation with 
seamless projection on a sphere]]></description>
			<content:encoded><![CDATA[<div class="infobox">
<h2>Product information</h2>
<p><img style="float:left; padding:0px; margin:0px; height:41px; width:31px; margin-left:14px; margin-top:4px; margin-right:-5px;" src="/images/product-icon.gif" alt="" /><a href="http://strukt.com/pdf/Strukt-Media-Globe-english.pdf">PDF in english</a><br />
<a href="http://strukt.com/pdf/Strukt-Media-Globe-deutsch.pdf">PDF auf deutsch</a></p>
<p>For enquiries and prices please contact <a href="mailto:tanja.tomic@strukt.com">Tanja Tomic</a><br />
+43 1 236 6236-5</p>
</div>
<p>The Media Globe is a visual installation featuring a globe and six projectors, showing a fully, seamless and warpfree image. With a diameter of four meters, the Media Globe is an impressive presentation tool and light installation.</p>
<p>Thanks to a unique projection-system it is now possible to completely fill a sphere with moving images and interactive content. This technique opens up new possibilities to display information. Videos, images, text, panorama photos, spherical textures, interactive content and much more can be presented in a new stunning way. The Media Globe is based on an idea by Hans Reitz and was initially developed by MESO Digital Interiors and Struktâ€™s<br />
technical director Thomas Hitthaler.<br />
The Media Globe was programmed in <a href="http://vvvv.org" target="_blank">vvvv</a>.</p>
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<p>This 3D-visualization shows the configuration of the Media Globe, and how it can be combined with an architectural projection using the same realtime distortion techniques.</p>
<p><img title="mockup-web" src="http://strukt.com/uploads/mockup-web.jpg" alt="Schematic view of the Media Globe" width="660" height="470" /></p>
<p>Schematic view of the Media Globe</p>
<p>A multifunctional computersystem running software especially programmed for this installation allows the use of any kind of content. It can be a simple playback of images and videos or a complex realtime visualization of database driven information. The possibilities of what to show are sheer endless.</p>
<p><img class="alignnone size-full wp-image-341" title="Media Globe at DLD Conference" src="http://strukt.com/uploads/strukt_media_globe_dld_1.jpg" alt="" width="660" /></p>
<p><img class="alignnone size-full wp-image-342" title="Media Globe at DLD Conference" src="http://strukt.com/uploads/strukt_media_globe_dld_2.jpg" alt="" width="660" /></p>
<p>Media Globe at <a href="http://strukt.com/2009/mercedes-benz-dld/">DLD Conference 2009</a>. Photos by Wolfgang F. Maier.</p>
<p>Showing this installation at product presentation, trade fairs or other events guarantees an extraordinary experience: an impressive, bright sphere with a seamless image all over it, floating in mid-air.</p>
<p>As an art piece the Media Globe can reflect various aspects of its surroundings. The visual shown on the globe can be effected by sound, light, movements of people or any other interaction that one can think of. This makes the installation a lively piece of art, which will attract peopleâ€™s attention.</p>
<p>Reference projects:<br />
<a href="http://strukt.com/2009/mercedes-benz-dld/">Mercedes-Benz DLD Conference</a> 2009</p>
<p><span style="color: #808080;">Additional Credits:<br />
</span><span style="color: #808080;">Earthâ€™s City Lights Data by Marc Imhoff (NASA GSFC) and Christopher Elvidge (NOAA NGDC). Earthâ€™s City Lights Image by Craig Mayhew and Robert Simmon (NASA GSFC). </span><span style="color: #808080;">Visible Earth Images </span><span style="color: #808080;">courtesy</span><span style="color: #808080;"> Reto Stockli (NASA Earth Observatory). </span><span style="color: #808080;"> <a style="color: #808080" href="http://visibleearth.nasa.gov">visibleearth.nasa.gov</a><br />
</span><span style="color: #808080;">Initial technical concept for the globe projection by MESO Digital Interiors (<a style="color: #808080" href="http://www.meso.net" target="_blank">meso.net</a>) based on a idea by Hans Reitz (circ performing by experience).</span></p>
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